A path through
the landscape.
The selected Sweeping Path identity: a flowing S-shaped cut with straight, matching-width exits at the top-right and bottom-left corners. Clean, substantial lettering gives the name its country character.
Selected: A / Natural Sweep. View the curve studies →
Selected by Javi and refined as vector artwork. Physical production and business owner review are not asserted.
The whole brand.
One clear guide.
Logo standards, color, typography, voice, image direction, and practical applications. The complete kit includes vector logos, transparent images, templates, and application mockups.
Made to carry
the name.
The selected mark shown on a truck and workwear. These images are illustrative brand applications, not photographs of Sendero’s actual vehicles, uniforms, or projects.
Ready for the
everyday details.
The kit also contains business card layouts, blank letterhead, a social graphic, profile avatar, and an email signature with a PNG fallback. Missing contact details have been omitted rather than invented.
The earlier explorations.
The original concepts and refinement rounds are retained as the design history. They are not the active website identity.