A little more country.
A lot more character.
Six further directions, shown on equipment, apparel, signs, and website headers. These are exploratory raster mockups; a selected direction will need vector refinement and production checks.
New Directions
The Cattle Brand, The Open Gate, and Land & Steel. Three ways to connect the ranch character with the breadth of Sendero’s work.
Further Afield
The Mesquite, The Cut Path, and The Ranch Sign. More organic, more contemporary, and more architectural interpretations of the same business.
All applications are visual studies. They do not depict actual Sendero equipment, completed jobs, or tested print or embroidery. No final logo selection has been assumed.